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Гугл Аналистикс - мощная система аналитики для вашего сайта

Раздел: Обзор веб-сервисов Дата публикации

30 январь 2016 Количество просмотров

2050

Создатели веб-сайтов, блогов и других ресурсов заинтересованы в увеличении посетителей. Для того чтобы постоянно иметь свежую статистику о посещаемости сайта, необходимо использовать специальные сервисы. Гугл Аналитикс предоставляет такие данные абсолютно бесплатно.

Кроме простого подсчета количества посетителей, этот сервис ведет статистику людей, которые постоянно посещают ресурс, а какие лишь однажды его посетили. Также Гугл Аналитикс подскажет, откуда пришли посетители, например, с какого поисковика или социальной сети.

Возможности Гугл Аналитикс:

Отчеты об эффективности рекламы веб-сайта

Пользователи попадают на веб-сайт несколькими способами:

- путем естественного поиска с помощью популярных поисковых систем;

- с помощью рекламы – это баннеры на других сайтах, реклама в социальных сетях, партнерских сайтах;

- с помощью ссылок, размещенных на тематических форумах.

Такие отчеты постоянно представлены в сервисе и доступны к просмотру.

Географическое нахождение посетителей веб-сайта

География посетителей может о многом сказать собственнику веб-ресурса. Если изучить эту статистику, возможно, станет легче подбирать публикуемую информацию для той или иной аудитории.

Также так легче поддерживать интерес публики к ресурсу.

Активность пользователей социальных сетей

Эта функция позволит узнать достоверные данные о количестве пользователей, которые пришли через социальные сети.

То есть путем кликов на кнопки соц сетей или перехода по ссылке.

Информация о конверсии

Гугл Аналитикс предоставляет отчет о полезных действиях пользователей на сайте. Если это коммерческий сайт, то о количестве покупок, публикационный – о количестве регистраций и о просмотре статей.

Информация о действиях посетителей на сайте

Проводится статистический анализ действий пользователей:
- переход по ссылке;
- запуск проигрывателя, онлайн-радиоонлайн-радио;
- использование электронной почты;
- клики по баннерам или другим активным кнопкам;
- загрузка с сайта файлов.

Специальные отчеты

Гугл Аналитикс представляет не только уже существующие виды отчетов, но и создание собственных. Для этого существует специальная метрика на сайте.

Проведение А-В тестирования

Есть возможность провести эксперимент. Создать несколько страниц с различным наполнением и сделать сравнительный анализ их популярности.

Другие возможности

Существует градация в аккаунте Гугл Аналитикс – это простые пользователи и администраторы.

Админы имеют полный доступ ко всем функциям сервиса, а пользователи могут настраивать интерфейс, просматривать данные или другое в зависимости от назначения админа.

Есть возможность просматривать в реальном времени количество посетителей сайта, источники трафика, кто посетитель – новичок или бывалый.

Здесь представлены основные возможности сервиса. Более полную информацию можно получить во время его использования.

Гугл Аналитикс – это дополнительный инструмент для создания интернет-бизнеса, а не панацея для быстрых рейтингов и доходов.

Гугл Аналитикс - мощная система аналитики для вашего сайта

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